Category Reset Mapping
Redraw shelf and fixture maps before a category reset so brand blocks hold through the first busy weekend.
Storage Cloudcore Trade Marketing
Fixture plans that fit the aisle before the booking call.
From our Silom studio we measure Thai retail floors, draft branded fixture blueprints, and sequence rollouts your sales partners can brief with confidence.
Branded fixture blueprints for priority banners
Our primary engagement turns brand guidelines and category goals into door-ready layouts: gondolas, endcaps, and branded units with facing logic, height bands, and POS zones your partners can execute.
Typical category sets for Bangkok modern trade start from THB 36,000 and scale with door count and structure complexity. You receive annotated layouts, a materials checklist, and a build sequence tied to the next trade window.
Review blueprint planningRelated fixture work for the same wave
Pair blueprints with reset maps, secondary structures, or a rollout workshop when install timing is tight.
Secondary Display Structures
Design freestanding and clip-strip structures that fit Thai aisle widths without crowding shopper flow.
Fixture Rollout Workshop
Align brand, sales, and agency partners on a realistic fixture rollout calendar grounded in store capacity.
“Their Silom team measured our aisle constraints before creative started. The retailer approved the endcap footprint on the first pass, and the brand block still held after Songkran traffic.”
Trade marketing lead, beverage · Bangkok modern tradeFrom measurement to rollout
See sample plan stages and team roles on our fixture plans page.
Measure the floor
Capture usable depth, sight lines, and banner rules on nominated doors.
Draft the fixture
Lock facing logic, height bands, and POS zones into a buildable blueprint.
Sequence the wave
Assign fabrication, approvals, and day-two checks before install week.